Kinivo needed to build out and penetrate channel partnerships. They wanted to gain entrance into major distribution and into major retail and e-tail. They needed guidance and execution on womb to tomb build out of a profitable way to take their product to market. The product had challenges about how it had to be marketed as it was a competitive market with speakers, headphones, and car accessories. B2 Group designed programs for the channel including merchandising and trainings, along with marketing collateral to educate customers and groups about the product.
B2 Group designed and implemented a channel strategy for Kinivo. By leveraging B2 Group relationships in the major distribution partners (D&H, Ingram) and also major relationships within retail and e-tail (Newegg.com, Walmart, Fry’s, Micro Center, etc) B2 Group was able to forge and negotiate contracts to gain distribution within these channels for the Kinivo products. B2 Group also handled all merchandising and marketing and training programs and coordinated these efforts with these partners. This cut down on overall cost of these programs for Kinivo and also helped make a very synergistic program.
The channel plan and execution of this channel plan by B2 Group for Kinivo resulted in substantially increasing revenues and channel exposure for the Kinivo product line. It also helped drive awareness and traffic to not only brick and mortar store locations but also online partners and the actual Kinivo website. Programs were managed to maximize budgets and also reduce head count needed to manage these major retail, e-tail, and distribution programs. B2 Group also helped manage and reduce MDF costs with these partners and handled all the partner co-op marketing programs for Kinivo.